FriendsTV is a social viewing app for Smart TVs, Android, and iOS. Built for sharing live experiences from Twitch, sports, or movies together in real time.

Reclaiming the shared screen

FriendsTV started as a response to a growing gap in digital togetherness. With so much content available on demand, viewers were missing out on the joy of reacting, chatting, and laughing with friends in real time. The concept aimed to recreate that shared experience, enhancing what users already love, whether it’s watching sports, streaming a film, or checking out a creator on Twitch.

Built in collaboration with David Wingen and Robin Åkerman, the product focused on lightweight interactions layered over the viewing experience.

Exploring multi-screen interaction

The team explored different interaction models through sketches, user flows, and mockups. Concepts ranged from feed-based layouts for new users, to room-focused designs that prioritized rapid friend access, and tile-based suggestions tied to user behavior. By blending the strongest ideas, the final design supported seamless navigation across multiple screens, an essential feature for younger users who already dual-screen content daily.

Lightweight reactions with real presence

Designing the chat and reaction layer involved balancing expressiveness with simplicity. Early prototypes explored multiple “modes” for viewing and engaging, but testing showed that a straightforward approach worked best. The final interface lets users react quickly, see friends present in the viewing room, and feel part of something bigger, without interrupting the show.

Though experimental, FriendsTV offered a glimpse into where entertainment might head next: multi-device, deeply social, and built around the idea that watching together is simply more fun.