Spottly is an app that helps users find great places worldwide.

The Challenge

The Spottly team wanted to solve two key challenges:

• How can we help people choose which places to visit?

• How do we make trip planning feel like a fun experience?

Spottly’s solution was a travel app where users recommend places through pictures. By sharing personal spots, travelers create a visual guide that helps others discover new destinations—whether planning ahead or exploring on the go.

Eevy Design Studio led the design from day one. We created the full app interface and UX flow, then expanded support to include a promotional site, design updates as usage evolved, and close collaboration with the marketing team.

Goals

Project vision: Build a global community that shares and explores places through images.

User Experience goals:

• Make the app feel useful, fun, and fresh

• Encourage social interactions to foster community

• Match UX quality with top-rated travel apps

• Design features based on actual user behavior

User Interface goals:

• Create UI compatible with both iOS and Android

• Ensure responsive design across phones and tablets

• Stay ahead of current app design trends

Understanding the client

Daily feedback kept the project agile. We kicked off with stakeholder interviews, then used client reviews to stay aligned throughout each phase.

Research

Our process included market research, user testing, usage data analysis, and a deep dive into apps like Google Trips and Google Maps. By interviewing travel influencers, we refined design goals based on real-world routines.

Design process

We started with a style guide, tested multiple prototypes, and fine-tuned ideas based on user and client feedback. Three problems stood out:

1. Users didn’t understand the app after onboarding

2. Sign-in screens caused major drop-off

3. Users struggled to create profiles or find others, lowering engagement

How we addressed them

We positioned Spottly as a “picture-based travel guide,” a phrase that clicked with users. We delayed sign-in to improve access and added clearer titles to content. Finally, we optimized discovery tools so users could build collections and connect easily.

Final Result

Though now paused, Spottly was a global success. It is available in over 100 countries, translated into 16 languages, and once featured as a top travel app on iOS.

A growing community of travelers who are always looking for new places.

Spottly makes planning trips easier and more enjoyable. Instead of scrolling through reviews, users see visual collections of each city’s best spots, from restaurants and scenic views to quiet hideaways. Once zoomed in, they get extra photos, key details, and links to help decide if it’s worth the visit. With over 1 million photos from top destinations, and new ones added every week, Spottly lets travelers find the real places that matter.